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Unlocking Added Value – Why Cellaxy Matters to Your Business

A statement by David Möller, CEO of 4Packaging GmbH, originally posted on LinkedIn

“In my opinion, having a unique value proposition is crucial for any business. So let me ask you this: what sets you apart from the competition? For us at 4Packaging, it has always been Cellaxy Laser Technology. Over the past five or ten years, it has been a differentiating factor.

Now, here’s the thing: when customers compare us based solely on price, which, let’s be honest, happens quite often, it’s because we haven’t provided them with any other criteria to consider.

That’s why I want to share with you why I believe Cellaxy is not just an investment, but the key to unlocking added value for our customers in rotogravure.


1.  Sustainability.

By utilizing Cellaxy, we can help our customers reduce waste and energy, enabling them to meet their sustainability goals. It’s a win-win situation for both the environment and their bottom line.


2.  Repeatability.

With Cellaxy, we ensure consistent and reliable results every time.

This enhances our customers’ brand reputation and guarantees product standards, instilling confidence in their target audience.


3.  Superior quality.

Cellaxy boosts your customers’ brand image with consistently high-quality results. When they choose us, they choose excellence, and that reflects positively on their own brand.


So, if you’re looking to take your business to the next level, consider Cellaxy as your secret weapon. With sustainability, repeatability, and superior quality, it’s the formula to unlock added value and set your business apart.”


Watch David´s lecture below.

Or on LinkedIn:



HELL Gravure Systems – a Heliograph Holding company – is an innovation leader in the manufacture of prepress engraving systems. With its numerous technical solutions, HELL is continuously redefining international standards in its many core areas of expertise – the electromechanical and direct laser engraving of gravure and embossing cylinders and the high-resolution direct engraving of elastomer printing forms for relief printing.



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